Free tool
Testimonial Request Generator
Pick a channel, fill in a few boxes, and copy the message. Every version asks one specific question rather than requesting praise — which is the difference between a story you can use and a sentence saying you were great to work with.
One flat price. Unlimited views. Your widget never switches off.
Everything here stays in your browser. Nothing is sent to us, and nothing is stored.
Subject
One question about the work we did
Your Email message
Hi there, Now the project is wrapped up, I'd love to include a line from you on my site. One question, and whatever comes to mind is perfect: What were you most worried about before we started, and what actually happened? Here's a link — it takes about a minute, and nothing goes public unless you're happy with it: [your collection link] No problem at all if you'd rather not. Thanks, me
Follow-up, if you hear nothing (send once)
Hi there — no pressure at all, just bumping this in case it got buried. Same link: [your collection link] If now isn't a good time, genuinely no problem. me
Why these are worded the way they are
Four things do the work. Remove any of them and the reply rate drops.
One specific question
Asking for “a testimonial” asks somebody to write marketing copy on your behalf. Asking what they were worried about before you started asks them to describe their own experience, which is easy — and the answer contains the objection your next prospect has.
A link, not a request to write back
A message that requires composing an email gets answered at the rate emails requiring composition get answered, which is badly. A link turns a chore into a minute.
Approval, said out loud
The fear is not writing something. It is losing control of it. Saying up front that nothing is published without their approval removes the actual objection.
An easy way to refuse
Counter-intuitive and the most important. Making “no” easy makes “yes” more likely, and it protects a relationship when the answer really is no.
More on timing, and the two mistakes that produce useless answers, in how to ask without it being awkward. If the question itself is the hard part, the question generator has one for each job a testimonial can do.
Questions people ask
Is this free? Do I need an account?
Free, and no account. The generator runs entirely in your browser — nothing you type is sent to us or stored anywhere, which is why it works with no sign-up.
Why does every version ask only one question?
Because asking four is homework. One specific question takes a minute to answer and gets answered; a list gets postponed and then forgotten. Ask a different one next time.
Why mention that they can say no?
It counter-intuitively raises the response rate. A request somebody cannot decline politely is one they decline by ignoring, and an ignored request also costs you the follow-up.
How many times should I follow up?
Once. A single nudge recovers a good share of the people who meant to reply and forgot. A second converts almost nobody and costs you a relationship you spent months building.
Try it without an account
The builder needs no sign-up. Choose a widget, style it, copy the snippet, and paste it into your page to see how it sits before you decide anything.