Free tool
Testimonial Question Generator
The question you ask decides the testimonial you get. These are grouped by the job — naming the problem, proving the change, answering the objection, or closing the sale — so you can pick the one that fixes what your page is missing.
One flat price. Unlimited views. Your widget never switches off.
The before
A testimonial that opens with the problem is more persuasive than one that opens with praise, because the reader recognises themselves in it. Start here — it is also the easiest question to answer, which gets the project described in their words rather than yours.
- What was the situation before we started?
- What had you already tried that did not work?
- What made you decide to bring somebody in?
The change
The part a prospect is actually buying. Specific beats enthusiastic every time: "two hours a week" persuades people that "fantastic" does not.
- What changed after the project launched?
- What has the result let you do that you could not before?
- Was there a number that moved?
The objection
The most valuable and least-asked group. A testimonial that names a doubt and then dismisses it answers the exact hesitation your next prospect is having, in a voice they trust more than yours.
- What were you worried about before we started?
- Was the price what you expected? Was it worth it?
- What would you tell someone hesitating about the timeline?
The recommendation
Ask last, and only ask one. It produces the quotable closing line — but asked on its own, with nothing before it, it produces "highly recommend" and nothing else.
- What would you say to someone weighing this up?
- Who would you recommend this to, and who would you not?
- What surprised you?
How many should I actually send?
Send one question, not four. Asking one takes a minute and gets answered; asking four is homework and gets postponed. Pick the group that matches what you need the testimonial to do, take a single question from it, and ask a different one next time.
Once you have a question, the request generator writes the message around it, and a hosted collection form carries the question for you so every reply arrives in one place.
Questions people ask
Why does the question matter so much?
Because it decides the answer. Asking for a testimonial asks somebody to invent marketing copy, so you get a compliment. A question about a specific moment asks them to remember, so you get a story — and stories are what persuade the next reader.
Which group should I use?
Pick by the job. If prospects do not recognise themselves in your site, ask a "before" question. If they are unconvinced it works, ask about the change. If they hesitate at the price, ask about the objection.
Can I ask more than one?
You can, but do not. One question gets answered in a minute; four is homework and gets postponed. Ask a different one of the next person and you build the full picture across several testimonials.
Is it free?
Free, no account, and it runs in your browser — nothing you do here is sent to us.
Try it without an account
The builder needs no sign-up. Choose a widget, style it, copy the snippet, and paste it into your page to see how it sits before you decide anything.